Marketing Program

What Makes our Marketing so Unique?

We use the most innovative and effective marketing strategies to get your home exposed to the highest number of Qualified Buyers immediately to write top-dollar offers on your property in the first 14 days it’s on the market.

Our multi-faceted marketing approach is proactive and digs deep into the local market while also capturing both National and International buyers. Our cutting edge system keeps us ahead of the competition and taps in to a market share, typically unrealized, that will allow us to sell your home fast and for top-dollar. We don’t just list your home and wait for the phone to ring, we actually sell your home.

Property/Market Analysis

Property and Market Analysis- web large

A thorough review is made of what has sold and your competition- what is actively on the market. A CMA (Comparative Market Analysis) is prepared at this point.  A value is established to strategically position your home on the market to sell. How your property is positioned on the market with price can, at times, be more important than the price itself.

Marketing Plan

Green upgardes

The buyer type for your home is isolated for targeted marketing- owner occupant or investor and first time or move-up buyer. In addition suggestions are made to you on how to increase the appeal of your home. An agreed upon price strategy is formulated- there are different ways price can be used to cause your home to sell. We work with you to find the strategy that best suits your needs.

Photography & Videos

Photography-1

We will provide instructions and direction for you to prepare your home for your professional photo shoot. A drone pilot & photographer will proceed with aerial/exterior/interior photos and videos. The cutting-edge equipment and techniques will present your home in a way that you thought only you could see and appreciate.

Internet/Global Exposure

internet global exposure

Per recent survey 95% of buyers decide to view a home based upon an online search. We want to ensure your home is on their list. Your property will be listed on up to 900 websites with 16 million daily visitors. This expansive global reach includes 49 countries and your home marketed in 200 different languages. We provide an upgraded showcase listing on major sites such as Zillow, Realtor.com and Trulia- the most trafficked sites for home searches.

Mobile Ready Marketing

Mobile Ready

We use targeted marketing to the mobile user designed specifically for mobile display. You see, we not only capture the local buyer with print and social media, we specifically target potential buyers as they drive by your home. One of the hottest buyers is the one sitting in front of your home considering purchasing your home. They don’t need to call a number and enter a code; with us they simply need to look at their phone.

Social Media & Google

Social Media

We run a marketing campaign for your home on social media platforms. This includes Search Engine Optimized marketing and Google. We are able to reach local buyers looking to stay local but wanting an upgrade or change, as well as those with family or friends who want to move to the area. Either way, we’ve got it covered.

Print Media

Print Media

This includes postcards mailed to your neighborhood and local area in addition to other forms of print media. This raises awareness for your property and generates activity.

Live Lead Capture

Lead Capture2

We have advanced lead capture technology that directs online inquiries for your home directly to us, in real-time, no matter the source or site. Calls are handled by a live person at a call center. We do not lose potential buyers for your home with cold voicemail messages. We also utilize a call center for agent showings so agents don’t get impatient waiting for a call back and move on to the next home. They talk to a live person and can schedule a showing of your home on that call.

Custom Marketing Package

Refi myth

This is aggressive targeted marketing. You see we go directly after buyers and the agents with the buyers looking for homes just like yours with the most effective method possible. More details provided for this unique program in your private marketing consultation.

DIGITAL MARKETING

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